You have heard it many times - every business needs a good website. Having just any website is not good enough anymore. It needs to look professional, engage prospective clients and turn them into customers. The website also needs to be found by search engines like Google and Yahoo. Then there is all the discussion about whether you need to use social networks, like Twitter and Facebook, to promote your business.
- Who is your website target audience?
- What typically appeals to your target audience?
- How are the other websites (your competition) reaching out to this target audience?
- How will you measure your performance?
- Have you developed your benchmarkets?
- How will your website stand above the competition?
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What are the website benefits?